AI solutions can help brands develop personalised marketing campaigns

New Ideas in MarketingEssential news for marketers, summarised by YouGov
September 14, 2021, 2:08 AM UTC

Live streaming content like events and behind-the-scenes information helps improve brand awareness.

Integrating modern technology in day-to-day business operations can help brands compete in the industry and boost growth. Create automated and relevant email marketing campaigns to connect with the target audience at scale, engage prospects, foster consumer relationships and drive sales.

Brands can use collaboration tools like cloud-based solutions to boost productivity among employees, departments, and remote staff. Use live-streaming tools to broadcast events in real-time and communicate with prospects, as consumers today prefer watching live videos, compared to reading blogs.

Implement artificial intelligence (AI) solutions to craft predictive content and execute personalised marketing campaigns to target consumers and drive sales. To improve ROI and differentiate from competitors, companies must consider the pros and cons of tech and digitally transform every aspect of their business.

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