Show real-time site activity to provide consumers with social proof

New Ideas in MarketingEssential news for marketers, summarised by YouGov
September 14, 2021, 9:03 AM GMT+0

Augment authenticity and credibility via social proof like user-generated content (UGC) across platforms.

Providing social proof like reviews and testimonials can help businesses promote products online, as well as inform consumers’ purchasing decisions. With elements like uncertainty, expertise, and conformity playing a role in buying decisions, ecommerce brands can use social proof to spread awareness, boost sales and build trust.

Written product reviews work well to provide consumers with a glimpse of product performance, quality, satisfaction, and boost conversions online and offline. Showcase on-site reviews, and real-time analytics like inventory left to trigger FOMO and drive prospects down the sales funnel.

Display trust badges, like secure payment seals and celebrity and influencer endorsements on ecommerce sites to gain consumers’ confidence and drive sales. Incorporate consumer-created product videos, images, and engagement campaigns into the mix to leverage UGC as social proof.

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