Leverage content delivery networks to load websites with less bandwidth

New Ideas in MarketingEssential news for marketers, summarised by YouGov
September 15, 2021, 12:41 PM UTC

Adopting a content delivery network (CDN) can help brands send cached versions of their sites to users across the world.

Businesses can distribute content from their server faster to website users, using CDNs, which are a network of computer servers situated worldwide. Brands can load pictures, videos, and more on the site quickly, and protect content from cyber-attacks like DDOS, via configured and secure CDN.

While CDNs do not substitute web hosting, they allow them to cache information and load it with less bandwidth, resulting in improved user experience (UX) and decreased costs. Using CDNs can boost SEO ranking, as Google’s Core Web Vitals assess website speed and UX.

Consider security, history, technical specification, and pricing when choosing a CDN provider and follow the recommended guidelines to set up the account. Updating TLS and SSL certificates protects websites and CDNs.

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