New advertising updates launched in Reddit’s ad creation platform

New Ideas in MarketingEssential news for marketers, summarised by YouGov
September 15, 2021, 2:07 AM UTC

The brand has also updated its slogan to “dive into anything” to appeal to ad partners.

The latest updates in Reddit's ad creation platform include bid recommendation, improved editing, functionality, and increased system performance, all aimed at improving its advertising capabilities. The bid recommendation ad tool offers a dashboard recommending bid prices based on selected parameters to ensure effective reach.

It also provides an estimated bid price to get the best campaign outcomes. Advertisers can also use the new bulk editing process to alter bids and budgets across several ad groups at the same time.

Reddit also made various system improvements to augment system efficiency and enhance advertising performance. The company has streamlined its commercial offers and is now promoting its vast, engaged audiences as a more viable and appealing choice for brand outreach, notes the article.

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