Small businesses should feature employees in their videos to boost engagement

New Ideas in MarketingEssential news for marketers, summarised by YouGov
September 15, 2021, 5:01 PM UTC

Around 85% of marketers use video for business promotions, indicating small businesses must leverage video marketing.

With nearly half of people watching a minimum of five videos every day, small businesses must leverage video marketing to attract their potential buyers' attention. They can also create an introductory video to tell their brand's story through live Q&A sessions or behind-the-scene footage.

While creating a video, businesses should focus on the problem they are trying to solve while weaving in the company's inner workings, history, beliefs, and mission statement. By featuring employees in branded videos, companies can better portray the inner workings of the brand.

Use internal experts to create video tutorials to help potential customers understand the products/services, develop a strong awareness and boost engagement. To further credibility, replace advertising videos with customer explainer videos, user-generated content and review videos.

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