Advertise solutions on landing pages using PPC ad copies

New Ideas in MarketingEssential news for marketers, summarised by YouGov
September 16, 2021, 11:54 AM UTC

Create a frictionless landing page experience consistent with PPC messaging to drive conversions. 

Enhancing PPC ads for landing pages boosts search ranking in SERP, expands reach and drives return on ad spend (ROAS). Repurpose content from landing pages to craft headlines highlighting prospects’ pain points and relevant solutions with a 90-character description in PPC ads.

Ensure the headlines match the landing page content and utilise keywords that are in line with the solution being offered. Write compelling and intriguing taglines with clear CTAs, to prompt users to take action, while emphasising the urgency of the offer with phrases like "last chance.”

Inform the type of imagery used on landing pages via descriptive texts in copies to match users’ expectations of landing pages. Segment audiences based on demographics, competitors, social media, survey data via tools like Google’s broad match keyword targeting to reach prospects.

Read the original article

[25 minute read]