Nurturing consumers via inbound marketing boosts share-of-wallet

New Ideas in MarketingEssential news for marketers, summarised by YouGov
September 16, 2021, 2:23 AM UTC

Create buyer personas based on the stages of prospects’ journey to serve them with high-value content at the right moment.

Inbound marketing strategies help engage and attract consumers across the buying journey to improve on share-of –wallet, compared to rivals. Send personalised emails on first purchases to make consumers feel seen and appreciated.

To develop inbound marketing tactics, assess how well the products and services fit consumers' demands and provide relevant solutions. Create valuable content, offer insights, empower, and support consumers, to attract, engage and delight them.

Follow up with consumers post-sales via surveys, support chatbots, and instructional videos, as well as engage them on social media, by monitoring brand conversations. Using marketing automation solutions like CRM can nurture consumers and boost share of wallet.

Read the original article

[7 minute read]