New privacy rules are pushing marketers to experiment with ad-tech  

New Ideas in MarketingEssential news for marketers, summarised by YouGov
September 17, 2021, 10:49 AM UTC

Google integrated its standard Display into Smart Display.

While audience-targeting tools like third-party cookies have grown ad-tech platforms, The New York Times reports that Apple and Google's new privacy policies might "reshape the internet itself". A spate of moves to regulate and tighten privacy policies has Silicon Valley leaders concerned.

According to IBM Watson Advertising CEO Sheri Bachstein, companies that rely solely on ad revenue are at peril as a result of the new privacy policies. Further, tech companies like Google and Facebook are merging ad-buying channels due to the new privacy policies to build bigger audiences and improve prospecting opportunities.

For example, Facebook combined several of its ad-buying solutions. Also, factors like warehouse backlogs, gas prices and more have made businesses wary of investing in manufacturing due to high prices and the possibility of an economic recession.

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