Brand spokespeople can promote newsletters by mentioning them during interviews

New Ideas in MarketingEssential news for marketers, summarised by YouGov
September 20, 2021, 8:21 AM UTC

Include exciting offers supported by calls-to-action in newsletters to attract prospects and increase newsletter sign-ups.

Executing email marketing campaigns can help brands promote newsletters, as well as boost awareness and ROI, owing to email’s dominance as a corporate communication channel. Integrate more than one sign-up form across the brand website and leverage pop-ups to increase sign-ups for the newsletter.

Marketing the newsletter through posts on social media platforms like Twitter and Instagram can help marketers drive the number of sign-ups. When being interviewed on media like podcasts, brand spokespeople should find a way to mention their newsletters positively to enhance PR.

Promote the newsletter across various locations like physical stores, using LED tickers, checkout signs and more. To reach genuine prospects, use a real-time email validator, and provide something of value to get them talking and enhance word-of-mouth marketing.

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