Leveraging social listening can help brands better understand target audiences

New Ideas in MarketingEssential news for marketers, summarised by YouGov
September 20, 2021, 2:36 PM UTC

Brands must track and analyse activities on social media platforms to stay relevant and up-to-date.

By tapping into social listening tactics, marketers can monitor online channels and platforms for mention of specific topics, themes, competitors and even product names. Social listening will enable brands to identify industry influencers, analyse how successful their campaigns are and optimise their content strategies.

Marketers must use social listening to understand their target audiences and find out what topics they are interested in. Determine keywords most frequently used by customers and identify the type of content that keeps their audiences invested. Social listening can also help marketers create campaigns with tones and themes relevant to their customers.

Similarly, identify emerging trends and popular topics to incorporate them in the brand’s content strategies. Further, track customer responses to competitor brands and identify thought leaders in the industry. Then, use these insights to inform marketing decisions.

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