IAB announces the fourth edition of summit on post-pandemic retailing

New Ideas in MarketingEssential news for marketers, summarised by YouGov
September 21, 2021, 5:35 PM UTC

The summit will discuss matters pertaining to CX, omnichannel presence and the exit of third party cookies.

The fourth edition of the annual Brand Disruption Summit will be held between 8th and 10th November. Themed “Industries Rising”, the event will discuss brick and mortar retailing post the pandemic. The summit will also analyse the impact of social selling augmented reality tools and DTC conglomerates have had on physical retailers.

Post-pandemic customer behaviour and service are expected to be the centrepiece of the discussion at the event.  Sustainability and brand values - things increasingly important to many customers - will also be a topic of discussion. 

Along with customer service and evolving consumer expectations, the summit will feature events around omnichannel brand presence. Also on the agenda is "surviving as a patient-centric healthcare technology company amidst a pandemic" and relying on first-party relationships after the demise of cookies.

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