Use discounts, CTAs and offers as lead magnets to attract prospects

New Ideas in MarketingEssential news for marketers, summarised by YouGov
September 21, 2021, 12:26 PM UTC

Create evergreen branded content using the most searched keywords to augment lead generation.

To entice and nurture prospects, improve brand awareness, and optimise the marketing funnel, brands must develop and integrate a lead generation process into the mix. Channels like emails, social media, websites and more can help B2B and B2C companies effectively generate leads.

Segment leads by customers’ activities, behaviours, and more. Gather information like names and designations via magnets like CTAs, pop-ups, to qualify prospects with purchase intent. Leverage chatbots to communicate with prospective consumers across the funnel and foster relationships.

Creating gated content, newsletters, and hosting events like webinars can further help brands capture relevant data and attract quality leads. Engaging prospects across social media through paid ads, referral rewards systems and valuable lead magnets like CTAs for exclusive content can boost lead generation.

Read the original article

[6 minute read]