Optimise brand sites for mobile commerce to drive holiday sales

New Ideas in MarketingEssential news for marketers, summarised by YouGov
September 22, 2021, 2:48 AM UTC

Marketing to Gen Z and millennials can help businesses augment sales amid the holiday season.

As the holiday season approaches, digital campaigns on social media can help small businesses boost sales. With 67% of all ecommerce sales expected to come from mobile, brands need to add in mobile commerce capabilities to provide seamless browsing and transaction experiences.

Create a fast, responsive mobile website with data-collection tools to enhance digital ads and reach consumers during the holidays. To connect with prospective consumers on their preferred social media networks, it is recommended that businesses reach out to them using mobile ads.

Businesses planning to promote on Snapchat can use the Snap Pixel to track users on their site and leverage the app’s full-screen mobile-ads to execute highly-targeted campaigns. Build bespoke audiences and target consumers based on demographics and interests to augment holiday sales.

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