Target consumers via PPC ads on social media cost-effectively

New Ideas in MarketingEssential news for marketers, summarised by YouGov
September 22, 2021, 3:13 AM UTC

Use video PPC ads to demonstrate product usability and reach consumers.

Pay-per-click (PPC) advertising can help brands promote products to consumers while providing accurate insights on ad budgets and ROI. Businesses can boost search ranking and outrank competitors through PPC marketing, as it augments online presence with relevant SEO and PPC tactics.

Brands can incorporate various PPC tools like Facebooks ads and Google AdWords to develop and execute targeted campaigns and attract new consumers. Targeting consumers using the right type of Instagram and Facebook ads is cost-effective and popular with businesses across industries.

Moreover, with video advertising becoming increasingly significant in digital campaigns across social media, brands can leverage video content in PPC marketing. Content like images and videos enable businesses to reach more consumers on social networks like Facebook and boost engagement.

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