Use best-selling product tags on Facebook Shops to drive sales

New Ideas in MarketingEssential news for marketers, summarised by YouGov
September 22, 2021, 3:54 AM GMT+0

Segment products into different categories and collections on Facebook Shops to inform consumers’ purchasing decisions.

Marketers can use Facebook Shops as an online storefront to sell products to their followers. Facebook Shops allows brands to upload product inventory, promote and tag products, and carry transactions within Facebook, integrate with partner platforms like Shopify and more.

Active storefronts display the “Shops” tab on Facebook Shops. Use the Commerce Manager to “Add Shop” or “Add Catalogue”, to set up Shops. Post product shots from varied angles, display user-generated content on the Shops page, and tag products in stories to boost sales. 

Place the best-seller tags to showcase most-selling items first and offer discounts and coupons by creating a Shops exclusive sale campaign. Insights from Commerce Manager can help brands assess performance, catalogue, discovery, and more, as well as optimise Stores tactics.

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