Facebook’s long-time chief technology officer Mike Schroepfer steps down

New Ideas in MarketingEssential news for marketers, summarised by YouGov
September 23, 2021, 5:15 PM UTC

Though the timing might be coincidental, this update comes following the most recent wave of damaging revelations about the company’s platforms.

Mike Schroepfer, who has been Facebook’s CTO for 13 years, has recently announced that he would step down from his role and transition to a part-time role. Facebook’s current head of hardware division, Andrew Bosworth, will succeed Schroepfer as CTO next year.

Along with the duties of CTO, Bosworth would continue to oversee the Facebook Reality Labs division and augmented-and virtual reality initiatives – critical components of the social giant’s business strategy moving forward. In his new role as a “senior fellow”, Schroepfer would help grow AI projects and support in recruiting and developing technical talent.

This update comes following the negative exposures about the company – including the Wall Street Journal exposing Instagram’s negative impact on teen’s mental health. The move also comes when the social giant publicly acknowledged that Apple’s new iOS privacy is hurting Facebook’s ad performance.

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