Leverage live video and vlogs to showcase brand personality

New Ideas in MarketingEssential news for marketers, summarised by YouGov
September 23, 2021, 1:53 AM UTC

Cisco estimates that 82% of all online traffic will be video, by 2022.

With 93% of businesses considering video to be critical to their strategy, as per the State of Video Marketing Survey 2021, brands must keep an eye out for the following video trends. The importance of live video has changed with the pandemic transforming what is typically considered as “streamable” content.

Marketers could expect to see video marketing budgets to come down with some smartphones being able to help create quality, relatable, authentic content. Further, vlogs (video blogs) are a great vehicle for storytelling, something both individual creators and brands must explore.

The stories feature on social media platforms helps brands deliver an interactive experience to audiences. It allows for a business to build and showcase its personality, gather consumer opinion on products and ideas and more.  

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