Marketers should utilise digital PR for business promotion and brand building

New Ideas in MarketingEssential news for marketers, summarised by YouGov
September 27, 2021, 1:25 PM UTC

By leveraging digital PR strategy, businesses can effectively converse with their audience and build brand loyalty.

While traditional PR tactics help build a network for the brand using offline content, digital PR uses online content to boost a company’s visibility, online presence and authority. Digital PR utilises stories, news and press releases to improve the authenticity of a brand. Users tend to use products or services when the business becomes more authentic and genuine to people.

Brands can also utilise digital PR to showcase their expertise and unique value proposition. Digital PR can help build brand reputation, create a positive opinion about the business and leave a good impression on the target audience. And can be used to salvage the situation and turn tides into favour in times of crisis.

Using digital PR can help companies build a versatile backlink profile, enhancing the brand’s SEO strategy. This strategy can further help companies increase acquisition and lead generation as well as build relationships with bloggers and influencers in the industry.

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