Most Snapchat users create wishlists 2-3 months before Christmas.
With the holiday season fast approaching, Snapchat has shared some key insights and trends that marketers must be mindful of. Marketers must look to deliver mobile optimised shopping experiences, as transactions through mobile could go up.
Any experience being delivered must be engaging and celebratory as shoppers are increasingly looking to make meaningful connections. Snapchat advises brands to roll out holiday advertising in October.
Since Snapchat sees a purchase peak in November, brands could use the month to showcase their best deals on offer. Further, December and January could be about advertising last-minute sales and announcing shipping cut-off dates.
[4 minute read]