Engage with influencers meaningfully to offer authentic, refreshing content

New Ideas in MarketingEssential news for marketers, summarised by YouGov
September 28, 2021, 12:58 PM GMT+0

With almost every other brand incorporating influencers in their online strategies, marketers must get creative with their influencer marketing campaigns.

Instead of simply collaborating with influencers to create branded content, marketers can try tactics like giving influencers more control over content creation and collaborating with a number of influencers at one time. Marketers can even allow influencers to take over the brand’s social media account to create refreshing content

Brands can also work with just one influencer extensively to create unique content and target the influencer’s followers exclusively. But, make sure the chosen influencer has a large audience base and creates content across multiple platforms. Businesses can also make influencers the ambassadors of the brand – entrusting them with more responsibility towards the brand as well as its audiences.

Marketers must also prominently highlight the content created by their loyal customers, who may post images of them using the brand’s products. By featuring user-generated content, brands can build a community around their products, which goes beyond sales. Similarly, connect with influencers globally for virtual events.

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