Prepare for early shoppers, offer hybrid buying options ahead of the holiday season

New Ideas in MarketingEssential news for marketers, summarised by YouGov
September 29, 2021, 5:15 PM UTC

Offer product information well in advance and automate responses to changing sales trends to make the best of the holiday shopping season in 2021.

In 2020, 42% of customers started their holiday season shopping earlier than previously recorded.  While they may have started shopping prep in advance, core purchasing remained aligned with key “sales holidays”. Such consumer trends are expected to repeat themselves this year as well. Almost 31% of US customers have already started their holiday shopping.

Brands must offer relevant product information to potential consumers before they make a purchase. Similarly, use video and image-rich ad formats to showcase brand products and their utility. Although online holiday sales increased by 24% in 2020, in-store shopping accounted for 73% of all 2020 holiday sales in the US.

This year, businesses must offer online, in-store and even hybrid shopping options to increase sales ahead of the holiday season. Consider using automation to adjust bids to quickly changing consumer behaviours and sales trends. Such automation enables brands to optimise both in-store visits and online sales.

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