Brand leaders are showing signs of optimism as they head into 2022

New Ideas in MarketingEssential news for marketers, summarised by YouGov
September 30, 2021, 5:45 PM UTC

The latest 360PR+ report found that leaders feel more focused than before and plan to increase their marketing spend in the coming year.

Around 76% of marketing and communicating leaders said the pandemic has helped them prioritise objectives. More than half of brand leaders said the pandemic-influenced experience had opened their eyes to new approaches. Four in 10 agree they are more nimble today than pre-pandemic.

95% of marketing and communication leaders recognise the importance of their brand’s top executive being a compelling storyteller. Interestingly, 68% of brand leaders are planning to increase the use of their most senior executives in brand communications in 2022.

According to 91% of marketing and communication leaders, company culture plays a crucial role in setting their brand apart. Around 58% of them say communicating brand purpose is a priority for the coming year.

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