Get brand influencers to hold a giveaway contest to boost newsletter subscribers

New Ideas in MarketingEssential news for marketers, summarised by YouGov
October 01, 2021, 2:27 AM UTC

Influencer search engines like CreatorIQ or AspireIQ can help brands find the right influencers to promote their email newsletters.

Companies looking to promote their direct-to-consumer online stores, B2B services, products and more via email newsletters should leverage influencer marketing. Collaborating with the right influencers and using the CRM platform to automate the subscriptions can increase revenue generated through a newsletter.

During the selection process, consider factors like relevance, reach, engagement, and frequency to pick the right influencer. Marketers should ensure that the influencers' personalities are compatible with the brands’, and their reach allows them to interact with target visitors, followers, and prospects.

Create exclusive content, offer free products or services, discounts and more to help influencers promote the newsletter among their followers and boost signups. Sending a series of automated welcome emails to new subscribers is recommended to segment prospects.

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