Google rolls out new budget reports for Google Ads

New Ideas in MarketingEssential news for marketers, summarised by YouGov
October 01, 2021, 3:30 PM UTC

The search engine giant claims these new budget reports will help users visualise their monthly campaign spend behaviour.

With Google Ads’ new budget reports, advertisers can easily visualise their monthly campaign spend behaviour. The search engine giant says the new budget reports will enable advertisers to see how their daily budget changes affect performance and monthly spend limits.

The new budget reports would highlight the advertisers’ daily spending and set the campaign’s monthly spending limit. It would further provide details about their monthly spend forecast, the cost to date, and any budget changes that they have made in between.

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