Nestlé rolls out Vanilla O’s, Cheerios' non-HFFS and low-sugar brand

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October 01, 2021, 3:48 AM UTC

The new cereal will be available in Sainsbury's starting in October, with a wider distribution in the coming months.

Vanilla O's, a new low-sugar, non-HFSS cereal launched by Nestlé for its Cheerio’s brand, contains less than 5% sugar with "no compromise on taste." The breakfast cereal is reportedly high in fibre, has no artificial colours or flavours, and is enriched with vitamins and minerals.

The cereal comprises 86% whole grain and is non-HFSS. As the government cracks down on HFFS products, Vanilla O's will be the latest in a series of healthier cereals to hit the market.

A new version of Shreddies, made with only four ingredients, was introduced by Nestlé in April 2021. Moreover, Kellogg's recently announced plans to eliminate HFSS from its five most popular cereal lines.

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