Pitch for contributed articles to earn media placements in the pandemic landscape

New Ideas in MarketingEssential news for marketers, summarised by YouGov
October 01, 2021, 5:22 PM UTC

While the pandemic continues to dominate news coverage across various outlets, it is becoming increasingly difficult for PR pros to earn media placements.

If landing interviews with reporters is proving difficult, PR professionals can offer to draft original articles and op-eds. As reporters usually spend a lot of time collecting and transcribing responses from virtual interviews, offering contributed articles can help PR professionals improve their chances of getting placed in media publications.

PR professionals can also pitch for written Q&As. This also enables PR professionals to closely control their messaging. But, ensure the emails to editors and reporters are personalised. Pitch stories relevant to the reporter’s beat and make sure the email addresses the reporter by name.

Though Tuesday and Wednesday mornings are assumed to be the most appropriate timing for sending PR pitches, PR professionals should also consider pitching at untraditional hours. For instance, while Fridays are considered unfavourable for mailing pitches, PR professionals can give it a try as journalists’ work tends to slow down on Fridays.

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