Create a sustainable brand image to connect with eco-conscious consumers

New Ideas in MarketingEssential news for marketers, summarised by YouGov
October 04, 2021, 12:54 PM GMT+0

66% of business leaders believe that a sustainability strategy is indispensible in the current market.

As the climate crises gets bigger and impacts purchasing decisions, businesses would do well to communicate their company’s sustainable brand image. However, to convey an authentic sustainable brand image, they must integrate environmentally friendly practices into their operations and manufacturing.

Developing a sustainable brand image can help organisations appeal to eco-conscious consumers and boost sales. With sustainability projected to be a bigger concern among consumers and industries, making long-term sustainable investments can help brands build a sustainable image for the future.

Businesses should adopt a sustainable brand image to differentiate from competitors and grow. Building a sustainable brand image can help companies show their care for the environment and build consumers’ trust.

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