Map out consumer journey using data to craft compelling ecommerce content

New Ideas in MarketingEssential news for marketers, summarised by YouGov
October 04, 2021, 2:31 AM UTC

Craft ecommerce content in alignment with the distribution channel like email marketing to boost SERP visibility and site traffic.

To create content for an ecommerce website, companies should ensure content like description, images, videos, and more offers consumers value and engages them. Create informative, entertaining, well-written descriptions and SEO-optimised copies to build authority, convey the brand story, generate leads, and drive sales.

Brands must identify their target audiences and analyse demographic details like age, race, gender, and more, to create content and messages that appeals to prospects. Map out the consumer journey using ecommerce site data like traffic, bounce rates to create effective content.

Writing interesting and compelling headlines can further help marketers attract prospects and increase click-through rates on their ecommerce site. Brands should use the right shades of colours while creating ad creatives to boost their marketing efforts.

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