Use Reddit’s self-serve ads to extend reach and drive conversions

New Ideas in MarketingEssential news for marketers, summarised by YouGov
October 04, 2021, 4:17 AM UTC

Repurpose an existing Reddit post from the Post Library section to create an ad.

Reddit advertising can help marketers reach the site's distinct culture and user base, and target relevant audiences via subreddits to drive traffic, conversions, and ROI. Leverage self-serve ads to bid for impressions and CPC and refer to Reddit’s advertising policy to craft functional and accurate ads.

To get started, create an account at ads.reddit.com and plan the campaign around available objectives like awareness, traffic, conversions. Once the objective is decided, click on the Create Campaign button to fill in details like the group name, audience type, placement, budget, and more.

Following Reddit’s ad unit specification is recommended to gather the right content assets. After filling out details like URL and body copy, click submit to run the ad. The approval process takes up to 48 hours.

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