Ecommerce brands should host virtual parties to boost employee satisfaction

New Ideas in MarketingEssential news for marketers, summarised by YouGov
October 05, 2021, 5:03 PM UTC

Improving employee job satisfaction can help ecommerce companies boost productivity, build good team spirit and minimise employee churn rates.

Offering virtual parties for occasions – like work anniversaries or company milestone celebrations – can help ecommerce businesses boost productivity. These events make employees feel seen and motivate them to perform better. Hosting virtual parties can help ecommerce companies reduce stress, lighten the mood, build good team spirit and improve employees’ job satisfaction.

Acknowledging employees’ efforts and contributions to the company’s success can help create a positive work environment, which can help businesses retain employees and encourage them to promote the brand. Before hosting an event, decide the reason behind it – whether it is for celebrating a signature product launch or a shopping spike.

List and schedule exciting activities like trivia games, background contests and online demos to boost virtual party engagement. Choose a platform like your own website, with no time limits, unlimited guest options and reduced cost. Send the invites with party decorations like cone hats and paper garlands along with food and drinks. Further, conduct a technical check before starting a virtual event.

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