Running contests across multiple social media platforms can increase followers

New Ideas in MarketingEssential news for marketers, summarised by YouGov
October 05, 2021, 1:20 AM UTC

Run contests with a follower target in mind to entice prospects, boost participation and conversions.

Hosting a social media contest can help brands increase social media followers, drive awareness, extend reach, and boost conversions. Conduct social media contests across multiple platforms to reach more participants, promote the contest, and grow followers.

Develop strategies like “Follow and Share to enter” to encourage users to participate and share the contest across different social media networks and engage followers. Give participants shout-outs and hold sweepstakes, captions, videos, and image competitions, as well as use common and relevant hashtags to increase the number of contestants.

Businesses can collaborate with other brands to co-host contests to augment their promotional efforts and create specific groups for the contest on social apps. Brands can also host a “follow-to-win” contest with influencers to reach more audiences.

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