Websites must feature scroll popups to boost engagement and retain visitors

New Ideas in MarketingEssential news for marketers, summarised by YouGov
October 05, 2021, 12:48 PM GMT+0

A scroll pop-up is a small window that appears on a webpage when visitors spend some time or scroll a certain length down the webpage.

Popups can be triggered to appear on a site after visitors have scrolled 50% to 60% of the webpage. Marketers can especially use popups to offer customers discount coupons, premiums and access to exclusive content. While doing so, brands can ask visitors to submit their email addresses.

Use scroll popups to run giveaway contests. This way, popups can help businesses increase their email list. Marketers can also ask users to share the giveaway on social media to increase their chances of winning.

By displaying popups when a user is about to exit the site, brands can offer them relevant offers that encourage them to stay back and complete their purchase. Use unique and exciting CTAs and optimise scroll popups for mobile viewing as well. Brands must also use A/B testing to identify which popup CTAS, colours, and copy work best for their website visitors.

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