Businesses can earn greater credibility if PR and sales teams work together

New Ideas in MarketingEssential news for marketers, summarised by YouGov
October 06, 2021, 9:07 AM UTC

This helps tell longer stories with CTAs, and conveys product scarcity to increase sales.

Collaborating the efforts of sales and PR to execute a specific project or campaign can warrant success. In comparison to typical ads, PR campaigns can lend a higher level of credibility to a brand than a pure sales-driven ad campaign can. Further, PR efforts generate compelling and interesting news stories.

The PR department can help the sales team integrate a storytelling strategy to build consumers’ trust and drive sales. Moreover, the human emotion, evoked through articles, stories and testimonials can create a sense of urgency among prospects and help sales teams boost revenue.

Frequently posting blogs, articles, and more helps continually engage and assure prospective consumers. Businesses can boost brand awareness and attract consumers for the long term by combining PR and sales.

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