An Insider Intelligence study found around 36% of US consumers will make one purchase on a social platform this year.
The American image-sharing site recently introduced new shopping features that would make it easier for merchants to display their products and users to browse and buy them on the platform. In order to promote Pinterest as a place to shop, the new features would be accompanied by a customer-facing campaign.
Slideshow – Pinterest’s new product – would automatically assemble personalized video ads featuring merchant products tailored to users based on their browsing histories. Its second product will allow verified merchants to add details to their pages about their values and the communities they serve.
Pinterest’s third product ties to its creator program – allowing creators to earn affiliate revenue. Pinterest’s chief revenue officer Jon Kaplan said, “You can imagine a future where we create a personalized mall for every single person and bring the best of the analogue experience to the digital world.”
[3 minute read]