Social platforms should share user data trends like Spotify

New Ideas in MarketingEssential news for marketers, summarised by YouGov
October 07, 2021, 5:30 PM UTC

Sharing user consumption and usage data trends can make social media platforms better and safer.

Like Spotify’s annual Wrapped report – which highlights the most popular songs, podcasts and artists – social media platforms should create a yearly post/email updating users about their social media consumption patterns. It can help encourage conversations around social media. These conversations can help drive true values like greater openness about social media usage.

Facebook’s leaked internal research that found Instagram’s negative impact on teenage users makes it increasingly crucial for social platforms to share user data trends. These platforms can provide junior high and high school educators with local data trends compared with national trends and acceptable norms.

These steps would help educators initiate conversations that can help students better address issues around social media usage. It would further improve the experience for young social media users.

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