Boost user engagement on LinkedIn through goal-oriented video ads

New Ideas in MarketingEssential news for marketers, summarised by YouGov
October 08, 2021, 2:06 PM UTC

Marketers must ensure their LinkedIn ads are anchored on the needs of their customers.

Unlike other social media platforms, LinkedIn builds a valuable professional network and strengthens professional relationships. Brands should create ads that directly refer to the needs of their target audiences. Understand what questions the target audience wants answers to and what kind of content they prefer.

Include clear and direct CTAs with the brands’ video ads for users to take a specific action and interact with the brand. Avoid sharing links to YouTube ads on LinkedIn. On clicking the link, users are directed to YouTube’s website. This costs brands customer engagement on LinkedIn.

If an ad generates positive responses, engage with the customers and thank them for their feedback. Marketers must ensure every LinkedIn ad of theirs is defined by a goal. Such well-defined goals help brands create specific video ads.

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