Operational plans help accomplish strategic goals

New Ideas in MarketingEssential news for marketers, summarised by YouGov
October 08, 2021, 3:10 AM UTC

Prioritising projects based on strategic goals and allocating work to appropriate employees can enhance operational plans.

An operational plan comprises a list of tasks and processes within the organisation, an explanation of personnel roles and responsibilities, and a timeframe for achieving strategic goals. Developing an operational plan improves day-to-day productivity, helps extract siloed information from across the organisation, boost marketing awareness and teamwork.

Before creating an operational plan, develop a strategic plan to identify goals and timelines. Assess data, communicate with relevant teams, and conduct market research to discover projects’ opportunities. For example, running a social media campaign or participating in trade shows.

Companies should ensure their employees have the adequate resources to perform their tasks and set deadlines to achieve operational goals. Evaluate KPIs, like email open rates and conversions in an email marketing campaign, and establish frameworks like objectives and results to attain them.

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