Produce high-quality videos using the right equipment to attract consumers

New Ideas in MarketingEssential news for marketers, summarised by YouGov
October 11, 2021, 3:07 AM UTC

Offer incentives like discounts using call-to-action (CTA) buttons in videos to drive clicks and boost engagement.

To steer video viewers down the sales funnel and convert them into loyal and repeat buyers at lower costs and higher ROI, producing quality videos is recommended. Equipment like a DSLR camera, tripod, image stabilisation jibs and booms can help augment video quality.

Use directional microphones on boom poles or lavalier mics attached to the person, to enhance the desired sound waves and minimise any background noise. Post relevant content with actionable CTAs, on video platforms like YouTube, to build consumer relationships. Producing How-to videos attracts prospects and improves search ranking.

Informative videos about the products and services, and pop-ups prompting viewers to sign-up also help generate leads. Hiring corporate video production companies to execute video marketing campaigns make quality lead capturing easier.

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