Create a consumer journey road map to enhance consumer-first content marketing

New Ideas in MarketingEssential news for marketers, summarised by YouGov
October 12, 2021, 12:26 PM GMT+0

Incorporate formats like YouTube videos, webinars, and more to boost content marketing efforts.

To develop a consumer-first content marketing strategy, brands must ensure their content marketing aligns with business goals, as well as represents their target consumers. Conduct research based on business goals, segment audiences, build personas, understand pain-points, and more to devise a consumer-first content marketing plan.

Collect quantitative and qualitative data about prospects via surveys to build accurate buyer personas and create a customer journey road map to understand prospects. Include factors like awareness, consideration, conversion, retention and advocacy while planning content based on buyer personas.

Allocate budget, create SEO and search intent optimised content aligned with goals, establish distribution channels and build a content calendar to plan for content output. Monitoring content marketing metrics and KPIs can help brands track their progress.

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