Focus on improving webpage load speed to enhance UX and boost conversions

New Ideas in MarketingEssential news for marketers, summarised by YouGov
October 12, 2021, 5:22 PM GMT+0

A 0.1% improvement in load time increased conversions by 8.4% for retail websites.

FCP is the total time it takes a webpage to load, from the moment a request is sent to the moment content is displayed on the screen. The higher the FCP score, the longer it takes the site content to load.

While FCP is one of the factors Google considers while evaluating page load speeds, the metric is different from Largest Contentful Paint (LCP). FCP measures how long it takes the first element to load on the page. LCP measures the time the most significant element on the page takes to load.

High FCP is caused by several factors like slow font load time, slow server response times and render-blocking resources. Businesses must first test their sites’ FCP score and identify top issues obstructing fast load speeds. Work with the web team to understand how these issues can be resolved.

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