Service-based brands must consider collaborations for holiday promotions

New Ideas in MarketingEssential news for marketers, summarised by YouGov
October 12, 2021, 9:23 AM UTC

Before launching a holiday marketing campaign, service-based brands must set clear goals, know consumers’ needs and assess competitors.

Planning early for the holiday promotions can help service-based brands improve revenue and expand their business. Holiday promotions for such businesses works well to entice consumers looking for new experiences during the festive season.

Collaborate with businesses that offer complementary products or services and have similar target audiences to provide consumers with something of value and drive sales. Creating new seasonal service-based products and offering service gift packages can entice new and existing consumers.

Running an “early bird sale”, hosting a themed contest, and partnering up with a local charity can help service-based brands like salons, cab services and more, boost holiday revenue. Join forces with influencers via platforms like influencer marketplace to promote holiday services and reach more consumers.

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