Incorporate AR capabilities with a specific goal for gimmick-free marketing

New Ideas in MarketingEssential news for marketers, summarised by YouGov
October 13, 2021, 5:01 PM GMT+0

While AR-enabled activation help boost sales, brands must determine whether it actually helps improve the shopping experience.

Augmented reality (AR) is an effective tool for brands desperately looking to bridge digital and physical worlds for their customers. 67% of advertising agencies are already using AR. Similarly, consumers are 94% more likely to purchase if they see the product in AR or 3D.

Businesses must ensure they incorporate AR capabilities to narrate the brand story, educate customers on how to use a product and experiment with the try-on element of social commerce. AR experiences without a set goal can seem gimmicky and prove ineffective.

Before jumping on to the AR bandwagon, brands must first check if their target audiences have access to smartphones, particular browsers and high-speed data plans. Without them, the brand’s AR-empowered activations are of little use.

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