Creating shoppable Instagram Reels with tags and links can help brands drive sales

New Ideas in MarketingEssential news for marketers, summarised by YouGov
October 14, 2021, 4:33 PM UTC

Use Instagram tools to create Reels that spread brand awareness and improve marketing efforts.

Reels videos on Instagram is an excellent way for brands to boost interaction, followers, reach, and sales. Because Reels content is permanently displayed on Instagram and could gradually pick up viewers, not deleting the Reels content is suggested.

Brands can promote their business by displaying products and making Reels shoppable with tags and links leading to product descriptions and checkout pages. Marketers must make sure that the content on their Reels is genuine, original, informative, and entertaining.

Create FAQs, behind-the-scenes, bloopers, brand stories, influencer interviews, and more using Reels to boost views, and attract prospects. Share user-generated content like reviews, encourage viewers to promote the brand, and provide tips via Reels. Posting Reels content at times when the target audience is most active is recommended.

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