Twitter launches a support program for Spaces creators

New Ideas in MarketingEssential news for marketers, summarised by YouGov
October 14, 2021, 5:02 PM GMT+0

Applications to apply for the Twitter Spaces Spark Program are open until 22nd October 2021.

Twitter's three-month program, Twitter Spaces Spark Program will support creators on Twitter Spaces with technical, financial, and marketing support. The program aims to "discover and reward" about 150 Spaces creators and provide them with a $2,500 monthly stipend and $500 monthly ad credits.

Other perks include early access to new Twitter features, support from Twitter's official social media handles, and prioritised in-app discoverability for high-performing Spaces. To be eligible for Sparks, creators must be 18 years or older and have 5,000 or more "active followers".

Also, creators should reside in the US and commit to hosting at least two Spaces per week. While Sparks is comparable to Clubhouse's Creator First program, it isn't prioritising the "what comes after" question for now.

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