Experiment with ad formats to connect with consumers without cookies

New Ideas in MarketingEssential news for marketers, summarised by YouGov
October 18, 2021, 7:26 AM UTC

Differentiating products, services and, offers can help direct to consumer (D2C) brands attract prospects.

As digital marketing pivots away from third-party cookies, owing to regulation changes, D2C firms must adapt to these new changes. Diversify the media mix, test new ad formats, and augment organic content production, rather than being dependent on just Facebook ads.  

Building the brand by getting to know and understanding consumers and conveying the brand story in different formats can help D2C businesses boost digital marketing efforts. Rather than relying solely on paid ads, collect consumers’ email addresses and numbers to establish relationships, keep them informed, and retain them.

Improve the speed and performance of the website, track conversion rates, and A/B test content to evaluate what works best. Assessing and segmenting consumers’ data can help brands understand buying patterns.

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