Partner up with micro and nano influencers to promote organically and build trust.
Organic marketing may help brands increase social media engagement, as well as better understand and interact with customers. It is recommended that marketers comment on customer posts with brand tags, answer queries, and repost user-generated content to engage organically.
Constantly engaging with consumers works well as a long-term strategy and will help brands grow on social. Creating marketing campaigns that includes emails, the company's website, social media and more can help marketers expand reach and strengthen the brand's presence across channels.
For example, brick-and-mortar stores can display a custom QR code with a discount to get their in-store shoppers to follow them on social. Collaborate with “like-minded” brands to host contests to drive brand awareness organically and reach out to consumers with similar mindsets.
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