Brands must target up and coming markets to add new demographics to their customer base and enhance their digital presence.
One way brands can penetrate new regions and markets is by keeping an alert eye on fellow industry players. By tracking which business in the industry is gaining or losing market share in particular regions, brands can better choose their target areas.
Markets can widen their audience base by optimising their website content for the digital medium. With 93 million mobile phone users worldwide, businesses must benchmark against their industry to identify where exactly they can expect traffic to come from.
Choose relevant metrics to benchmark the brand’s digital presence. For example, engagement metrics like pages per visit and bounce rates help marketers understand how well visitors interact with the website. Determine which platforms and devices target audiences use to interact with the brand.
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