Host live interactions, virtual events on Twitter’s Spaces to engage audiences

New Ideas in MarketingEssential news for marketers, summarised by YouGov
October 20, 2021, 3:17 PM UTC

Spaces help brands engage audiences, create conversations on topics relevant to target audiences and reach new customers.

Brands must use Twitter Spaces to offer expert advice and real-time tips via a weekly series. They should host conversations that are more casual and where every participant gets to participate.

Inviting guests that offer unique perspectives on specific topics and hosting Q&A sessions to gather feedback from live attendees can further engagement. Brands can also host networking events on Spaces and gear them towards specific niches like food bloggers, health coaches and female entrepreneurs.

Turning on captions to make the audio content accessible to hearing-impaired attendees while hosting ticketed events can monetise such interactions. Since managing the flow of the event is as crucial as managing the Space during the interactions, brands can also consider multiple hosts.

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