YouTube’s latest SEO changes to affect search result ranking

New Ideas in MarketingEssential news for marketers, summarised by YouGov
October 21, 2021, 5:35 PM GMT+0

The platform will now rely on automatically created video chapters as a source of metadata.

Earlier, YouTube’s search algorithm used metadata from manually created chapters. With the latest update, the video-sharing platform will identify significant moments in the video and use the information for automatically generated video chapters.

These chapters will then act as a source of metadata for ranking search results. But YouTube will be automatically creating video chapters for channels that have not created their own chapters. Creators can, however, choose to opt-out of auto chapters for individual videos or the YouTube channel as a whole.

While adding auto chapter metadata as a ranking signal might prove helpful, it may rely on machine learning entirely, which may not be perfect. Automatically created chapters may misinterpret the video and negatively affect its reach.

Read the original article

[3 minute read]

Discover the top organisations in your market and industry that have customers buzzing using YouGovBrandRankings

Explore more data & articles