The new communication tools would let small enterprises make audio and video calls with Messenger.
The social media giant is launching a series of updates targeted at small businesses. These updates include audio and video calls in Messenger, live audio rooms and more. Facebook is testing audio and video calling features with select small and medium-sized businesses using Business Inbox in Messenger. It will enable enterprises to seamlessly communicate and facilitate transactions with customers without leaving the app.
In the Live Audio Rooms, small businesses can host live conversations on topics relevant to their customers, and people can discover them across Facebook. The new update would also enable small businesses to receive and manage appointments from new and existing clients using their Facebook page.
The new update to personalised ads, Facebook Business Suite and Ad creation would let businesses create Instagram-only ads on desktop, get new insights to measure better ad performance and easy access to official best practices. It would further provide small businesses with recommendations on campaign optimisations.
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